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How to move the
top-100 management of a multinational when the
new owner is heading for changes?
New financial
structures, new values, new organization, new targets,
new markets, same people. Besides a 2-days event
in Cologne, with regular presentations and keynote
speakers, New shoes today was asked to empower
the flow of new information.
To achieve that new shoes today
developed ‘live’-interventions
by interviewing people in the street. In the German
language we had easy conversations about carnival
and other ordinary things. The added English voice-overs
however are telling about the brand new aspects
of Basell. Imagine seeing a 60 year old lady with
shopping bags starting a dissertation about 'targeted
investments' or children talking about 'cycle management'!. |
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How
to move a multinational? |
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| Process
- Developing different concepts and discuss them
with Basell
- Dry-run of the chosen one to level expectations
- Story board and text generation
- Interviewing, acting and filming in Cologne
centre
- Editing and recording voice-overs
- Dry-run of the whole program at the conference
centre
- Video and live-performance during the conference
- Introducing Prof. Oegnar Wedendorff
- Cascading by handing out DVD’s of the
program
Result
A nice and open atmosphere during the
congress, focus on the content, great cascading
possibilities.
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