Increasing the creative capacity of the pension fund PGGM PGGM, the pension fund for care and welfare in The Netherlands, with over 1 million customers and around 1100 employees, has defined 5 critical sucess factors. One of these critical sucess factors is the ‘creative capacity’ of the organisation. The PGGM department: 'Business Development & Innovation' asked new shoes today to support them in the development and roll-out of a programme to increase PGGM’s creative capacity. The programme is based on 3 pillars Phase 1 - Development attitude & skills around creative thinking (culture) Phase 2 - Stimulation and idea generation (ideas) Phase 3 - Putting ideas into action (implementation)   Increasing Creative Capacity at PGGM   Activities within the program - Creative sessions: Organising workshops for idea generation (aimed at process improvement and alternative pension solutions: e.g. Natural pension - a pension without money, just services) - Intranet: An inspiration environment with quotes and images, cases of applied creativity from around the world, current initiatives within PGGM and a special innovative toolkit - Special communication: Creativity toolbox with quick reference cards, a very irregular innovation newsletter and many fysical inspiration items in the PGGM offices - Facilitators training: 32 PGGM employees are being trained to facilitate creative sessions by themselves and to become ‘change-agents’ to help the organisation with ‘postpone judgement’, to help increase positive reactions to new ideas, resulting in ideas reaching a wider audience Aim and dream At the end it’s all about the innovations which actually help PGGM in the market. The common dream is: “To make it to the front page of ‘Het Financieele Dagblad’ with a very special PGGM innovation”