Product innovation of process innovation?
Innovation has become a 'container' like creativity. The most crucial element of innovation is to do, to act with passion.

Creativity is thinking of the new, innovation is implementing the new.

New shoes today focusses on product-/services innovation yet even more on -the people side of- process innovation (= the way organisations work and play with their structures and processes).
For true business innovation IT is...
IT is crucial
IT is needed yet not crucial
IT is optional
IT? What is IT?


business innovation