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Not best practices,
yet added value by combining 2 industries
It sounds simple: Bring 2 organisations from different
industries together. First check on
a research & development level what both organisations
are doing. Let them explain that to each other.
Do structured in-depth brainstorms around new products.
Select the best ideas. Brainstorm again to make
it even more real. Get the sales & marketing teams
in. Generate business opportunities for the new
products. Et voila... new products using best of
both worlds see the light.
Now... just which other organisation can I do this
with ? And that's where new shoes today comes in. |
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